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Unlike a computer virus that will destroy
your software and damage your business, a traffic virus
isn't harmful at all...except to your competition.
It also isn't really a virus at all.
A traffic virus is just
termed a virus because it has a few of the same features
to it.
A computer virus gets
passed from computer to computer automatically without
any effort from the creator. If there is a virus on your
computer, anyone else can get it on their computer if
you share a file, disk, or email attachment with them.
Most of the recent
viruses spreading around the net have also been
programmed to automatically email themselves to any of
your friends (email contacts) and to everyone you send
email. They automatically spread themselves and you may
not even know about it!
A traffic virus has
this same feature built into it. It will spread itself
around the Net automatically from person to person
without you even being involved.
Unlike a computer
virus, it isn't damaging to the recipients. It helps
them instead! This is the key aspect to a traffic virus,
it helps the users and this causes them to send it to
their friends.
For example, one type
of "traffic virus" is a web site postcard system. Many
web sites have installed a free postcard system so their
users can send postcards to friends and family. They
pick a picture, choose an audio presentation, write a
short note, and then email it to their friends.
The key to the viral
system (another term for a traffic virus) is their
friends and family must come to your web site to pick up
their card. Your web site gets automatic traffic without
you having to actively be involved in it.
Then, hopefully they
will send postcards to their friends andfamily. This never-ending cycle will continually
bring new visitors to your web site who you market your
products and services to. It becomes an automatic
traffic generator.
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